platform, branding, and Seth: meaning is the new money

It was only a matter of time before Seth Godin quit traditional publishing. (Apparently he's tried it before. But I bet he really means it this time.)

When he talks, or writes, or posts on his blog, or gives away free stuff, people pay attention. Lots and lots and lots of people. He no longer needs a third party to print his books (he can do that himself) or distribute them (he has all the shelf space he needs) or promote him (the old ways are no longer cutting through the ...