The cargo cults of the South Pacific noted a strong correlation during World War II between (a) the existence of airstrips, and (b) cargo airplanes landing and disgorging huge amounts of consumer goods. They thought it was worth trying to see whether this relationship was causal: would building airstrips cause cargo planes to appear and land? They experimented... and found that causation ran the other way: it was the expectation on the part of the Seabees of the United Nations forces...
Published on August 26, 2010 16:42