What's in a name?

Moving from one identity to another.

A lot of people on the Internet know me as LeaPetra. There is a long history with that Internet handle. Before I seriously took my writing from hobby to profession (still need my day job, damn) I signed up with Twitter with that name.

Now, with over 1500 followers the question is; Was that the right thing to do?

Author branding, that phrase gets thrown around a lot now-a-days. Some people are scared when they see it, some shrug. I thought about it. I am famil...