The Real Secret to Twitter

I'm featuring a guest post by Penny Sansevieri, one of the top marketing "gurus" of today.

by Penny C. Sansevieri

If you've ever been impressed by the number of followers someone has on Twitter, I have a newsflash for you: it doesn't matter. The thing is, you can buy followers (no, I'm not kidding) sort of like buying mailing lists. How effective is buying followers? Well, let me ask you: How effective was the last mailing list you bought? Whatever your answer is I can guarantee you that...