What’s in a Review?

What I’m reading: Concealed in Death, by J.D. Robb
First, thanks to everyone who helped make my Deadly Puzzles Release Party a success, and congratulations to all my winners.

Reviews – like ‘em or hate ‘em, they’re a necessity in book marketing these days. Reviews—whether positive or not-so-great—get your book noticed. It’s rumored that Amazon’s algorithms start picking up books that have around 40 reviews (and here, it’s simply quantity, not quality). Other promotional opportunities are open o...