Curiouser And Curiouser

Jonathan Crow digs up Curious Alice, a 1971 short film intended as an anti-drug PSA for 8-year-olds – a message undermined by its “trippy, Monty Pythonesque animation”:

Curious Alice [is] a visually stunning, deeply odd movie about the perils of drug abuse that makes the stuff look like a lot of fun. Created by the National Institute of Mental Health in 1971, the film shows young Alice reading Lewis Carroll’s Alice in Wonderland in a sunny dappled meadow before nodding off. She soon finds herself plunging down the rabbit hole and in a wonderland … of drugs. The King of Hearts is hawking heroin. The Mad Hatter is tripping balls on LSD. The hookah-smoking Caterpillar is stoned out of his gourd. The Dormouse is in a barbiturate-induced stupor and the March Hare, who looks like the Trix Bunny’s ne’er-do-well brother, is a fidgeting tweaker. “You oughta have some pep pills! Uppers!” he exclaims. “Amphetamines! Speed! You feel super good.” …

The animators clearly had a blast making this movie, but their efforts didn’t exactly translate into an effective message. After the movie came out, the National Coordinating Council on Drug Education slammed the movie, calling it confusing and counterproductive.