Branding an Author

Today at Inkspot, the blog for Midnight Ink authors, I talk about "Branding an Author" and how Midnight Ink and I have been working to develop a brand for me and my RM Outdoor Adventures mystery series, which will debut with Deadly Currents in March, 2011. I hope you'll read the post and give me a suggestion for a brand-related item that I could donate to the Left Coast Crime 2011 charity auction--and to future mystery conference charity auctions.