Launching a Book in a Digital Age: A Call for Tips and Tricks

In the age of shrinking in-house publicity budgets, how might a writer or illustrator use social media to launch a book? I'll be presenting a session called "Launching a Book in a Digital Age" at the forthcoming New England Society of Children's Book Writers and Illustrators 2014 Conference , and I need your input.

What are some creative ideas and strategies that have worked for you or for others in launching a new book? Do you have practical tips on how to use tools like blogs, twitter, Facebook, etc. to draw attention to a title and make it stand out from the crowd? Please leave your suggestions in the comments below or tweet them with the hashtag #booklaunchtips.

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