11 Needs That Shape Consumer Behavior

What are people’s motivations for buying products? Would you like to learn how to increase your sales by tailoring products to fit different needs?

Everyone has certain basic human needs that serve as motivation for him or her to take action, including buying action. There are 11 different consumer behavior categories that help to explain why people buy what they buy.

Identifying and satisfying these needs in selling will bring you more sales and greater customer satisfaction.

Why Do People Buy...