Have We Reached Peak Pharrell With This Bizarre Bic Sponsorship?

Where did this bear come from? Why didn't Pharrell keep an extra copy of his "book" on his computer? Why is he selling Wite-Out?

It's a bit of an understatement to say that Pharrell is having a moment. He put out an Oscar-nominated radio hit ("Happy"); he cried on Oprah; and of course, he graced the cover of Fast Company, along with his productivity tips. He has even proven that he can pull off goofy headwear. By all measures he is killing it.

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