Small Expectations

We want you to ponder your best, and worst, expectations.

Okay, I’m pondering. There’s a lot of meat on the bone with this one, especially for a group of writers. Expectation is one of the tools of good storytelling—setting it up, knocking it back, dropping hints about what a reader may expect to find in later pages and then deciding whether they will or they won’t. Then there’s buyer expectation. What can a potential reader infer from the cover, or the publisher, or the author’s name, or the...