My Interview on Fresh Air

As I have said before, every author who has done reasonably well selling trade books for a general audience knows that what drives sales is not the outstanding quality of a book — lots of terrific books go nowhere in sales, and others that are truly lousy end up being bestsellers — or in advertising. It’s all about media attention. When it comes to radio, one of the very best, top-flight programs to land is Fresh Air with Terry Gross. I don’t know this for a fact, but someone has told me that...