Social Doesn’t Take Weekends Off

Do you have a weekend social media routine?

When a client hires me to audit what they are doing online and to develop a social media strategy, I find a common mistake. They take weekends off. Your business may be closed, but you can bet your customers are still buzzing around online.

If you are using social media effectively, you realize that it is “social”. Do you use Facebook on the weekend? Of course you do. Do you use Twitter when you’re waiting in queue at your local hardware store? Waitin...