How Companies Are Shifting from an Alpha to a Beta Paradigm

Lynn Serafinn interviews corporate anthropologist Dana Ardi about how leadership in the workplace is changing, and about her new book, The Fall of the Alphas.

When we take a moment to look, we can see that the world around us is changing. The ‘new paradigm’ – whether we call it this or not – is emerging in all aspects of our lives, not just in business and marketing. Every week I meet someone new who is a maven of these changes; each one plays an important role in our social evolution.

One of t...