Five times as many Brits turn to Google ahead of Social Media for breaking news
Social Media has for a long time been noted as “the place” to get up to date breaking news on the web. Research undertaken by the multilingual search engine marketing agency, Search Laboratory now suggests otherwise, well at least in the UK anyway.
Research released by the company this week found that more than half of UK adults (58%) confessed to asking Google for the answer to a question than their partner.
Not only do the Brits turn to the market dominate search engine searching for answers, they are nearly five times as likely to turn to Google ahead of Social Media for breaking news. Showing that Google is far more trusted than family, friends or significant others and social media when it comes to breaking news and trustworthy information.
Interestingly UK women were found to be more trusting of Google versus their significant other, while men were more likely to consult their girlfriend/wife.
The South West and London were two of the areas that trusted the search engine more than any other media or persons. Adults from both of these regions are much more likely to ask Google than their significant others (both 61%).
Britain’s reliance on Google is evident and the average Brit checks the search engine 2.71 times during a working day, with 6% searching more than 10 times every day.
Key Findings:
“Londoners check Google the most times while at work (3.48 times per day). Workers in the East Midlands search the least amount of times (2.03)”
“The Welsh trust Google the least to provide the answer to questions. Only 48% of adults from Wales would use the search engine”
“East Anglia has the highest trust rate for partners versus Google (35%)”
“A third of people in Yorkshire don’t search on Google at all on a daily basis”
“Scotland has the highest amount of people searching on Google 10+ times a day”
“Trusting Google is extremely age dependent”
Data & Infographic Source: Search Laboratory Blog
[image error]
