Why Your Church Should Use Facebook Groups

Facebook groups?  Do people even use those anymore?

My boyfriend and I were chatting about Facebook groups one evening (we’re a little nerdy), and we were asking that very question: Do Facebook groups still matter?

Yes, they do in an odd sort of way.  When Facebook groups were first introduced in 2010, they were wildly popular.  Personally, I was in over 20 groups at once!  One’s that mattered, one’s that didn’t, but hey, I couldn’t get enough of it.  I loved the niche information and the ability to connect with people that shared the same goal as me.

The craze of Facebook groups has lessened in the last few years, but that doesn’t mean that they can’t be an effective tool for you and your church to use.

Let’s take a moment and think about the advantages Facebook groups have to offer:

 

Intimacy : Adjusting privacy settings in a group is easy. Groups can be public, private, request to join, etc. You have the freedom to include exactly whom you want at the touch of a button.
Connectivity : Groups connect people from all over. They allow you to meet new people and reacquaint yourself with people from the past.
Interaction : Groups allow immediate interaction. Notifications pop up instantly, and you are able to like/comment as you please.

 

Why does this matter for you and your church?

First off, an online community means connecting with people from all over the world.   If your church is international, or sends members out on international missions frequently, a group would be the perfect way to stay intimately connected.

It’s also a great tool for online churches or for people who do not attend church regularly.  We get it – people are busy and don’t always have time to go to church or weekly Bible studies. Why not connect with people using groups? This is a perfect way to easily take any church groups that are hosted (youth groups, women’s groups, etc.) online.

 

If you’re interested in building personal relationships, connecting intimately with church members, and growing in Christ, then Facebook groups are the way to go! Give it a try and tell us what you think.

This post was written by Sarah Boyd. Sarah is a Social Media Specialist with Media Connect Partners.