Judge A Food By Its Texture And Risk Being Wrong

Food designers, rejoice: Low-cal's all about crunchiness, or so people think.

Texture counts for a lot when we eat. New research, in the Journal of Consumer Research, says people assume that "hard" foods, such as raw vegetables, have fewer calories than "soft" foods, such as ice-cream. Calorie-counters tend towards those harder foods when planning their diet, and eat more of them altogether. This has big implications for the way food is designed.

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