Why No One Reads Your Blog
I often hear this cry… NO ONE READS MY BLOG!
You probably know by now that you MUST have a Blog. However, if you believe in that famous sentence from “Fields of Dreams” “Build it and they will come!”, you’re in for a BIG SURPRISE… and not a good one…
Nothing is further from the truth then hoping that just because you wrote something people would come to your website or Blog.
It is critical you understand that todays’ marketing is based on Social Media and on Social Media you do not become famous or successful overnight. Social media is like a long-term relationship, not a one-night-stand.
You need to build a relationship with your audience and create a community for them, which they love coming to. Building a solid blog readership and community using Social Media takes time. It takes planning and goal setting. It takes investment in understanding your audience, and aligning your business goals and objectives to your online execution
Be patient and focus on the needs of your audience. Provide them the most compelling experience you possibly can. Show them value. Deliver them relevance, context and a unique experience and content which they cannot find on all the other blog out there
If you truly want to get readers and build a community around your blog here are some reasons why you have not been able to do it. Now, I’m known to be one who says things bluntly. That’s the reason I always say I’m not a Lady.
Beware… I don’t use “politically correct” language.
Here are 7 reasons why no one read your Blog:
1. Your Blog is all about YOU
Even though you might state you are about your community and helping other people, your blog tells a different story.
Every blog post is about you, what you have done, what you are going to do, what you sell and why you are so awesome.
Quit telling people how awesome you are and prove it. Help your ideal customer solve their problems, period.
Quit filling your blog titles with the million hashtags. Your audience is not stupid! They see through and that’s why they don’t revisit your blog, share your blog posts or recommend it to others.
2. Your Content Sucks
There is nothing on your blog that resonates with your ideal customer. You are basically babbling about nothing.
You may even be repeating the same content every other blogger in your niche is blogging about.
There is nothing your audience haven’t read before and nothing that is actually helping your ideal customer solve problems, feel empowered, learn or be better in life and business
3. You don’t know your audience
The reason your content sucks is because you don’t know your audience.
It is going to be really hard to write content that inspires and connects with your audience if you don’t know them.
You must get in their head; know what keeps them up at night. Know what they need from you and how you are going to help them solve problems
4. You are not consistent in your blogging
You want your audience to be waiting at their “doorsteps” for your blog post, or in these days at their computers. But if you blog only once or twice a year, or you sometimes do it on Tuesdays, and sometimes on Thursdays, they will not know when to expect your blog post
After developing a plan with goals and objectives and having a full understanding of your audience, develop an editorial calendar. It will help keep you accountable and ensure you are providing the highest value possible consistently for your readers
5. There is no community
Have you made sure you created a space for a community to develop as a result of your Blog? Remember the most important part of social media is creating and online marketing is building a community.
Make sure you allow people to comment on your Blog and give them an incentive to do it.
You must take time to nurture relationships. You can never go wrong by investing in communities and the human beings within them.
6. No body knows about you or your Blog
You could have the BEST blog on the planet but if nobody knows about it, well it won’t do you much good.
You need to share your Blog on other social media platforms. Make sure you have the buttons that allow your readers to share it with their networks. Make sure you post your blog on other social platforms to let people know about your Blog
If you just launched your blog, please be patient. Be sure that you have a solid plan to build awareness, nurture community and grow your readership over time
7. Waiting for Perfection
You need to remember that all perfectionists have only one thing is common. All Perfectionists achieve… NOTHING!
Embrace the imperfect perfection in your business and blog. Be humble and take your readers along with you on your journey. If you share your ups, downs and learning’s they will be part of the community that builds you.
Then when you start succeeding as a business leader and blogger, your audience and readers will celebrate with you as they feel as though they were part of the development process.
Now it’s your turn…
What mistakes have you made with your Blog?
Share it with us in the comment box below - your experience and tips for better Blog posts
As a thank-you gift I will send you my editorial calendar planner which helps me to plan and organize all my Social Media activities (not just my Blog Posts) and instructions how to fill it up.
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Have a magical week! Vered
