How to Decide Where to Spend Your Advertising Money

Where are you spending your ad money?

Are you promoting your most popular items that likely already sell themselves?

Or are you spending ad money trying to help out a struggling product?

My recommendation?
Stop looking at available inventory and popularity, and start looking at yield and ROI.

Do you spend ad money promoting a product that gives you $300 yield or support a product that gives you $1,000 yield?

Assuming the investment to promote each product is the same, you could make a case that y...