The 9 Most Common Google Analytics Mistakes

We've been doing a lot of Google Analytics audits, debugging and configuration. It's a crucial time for ecommerce merchants to be thinking about the state of their web analytics, and the correctness of the data. Weak though the ecomony may be, the dog days are summer are quickly giving way to fall/holiday (or should we say "Fall-iday?").

Of course, back-to-school merchandising has been in full swing for a couple months. This weekend when I popped into the supermarket for some milk, I was...