Branding or Breaking the Mould?

newromantics4:

Here at the New Romantics 4 we follow our hearts when it comes to writing our novels. But our readers are never forgotten, or left behind.

Originally posted on Shani Struthers:

Branding – we all know how important it is. It establishes a product clearly in your mind. In terms of novel writing, it ensures a reader who enjoyed your first book will know what they’re getting when they buy your second book too – a different story perhaps but one rooted firmly in the same genre, be tha...