Building The Perfect Instagram Portfolio

Ignore Instagram at your peril: some employers say it's crucial to their hiring process. Here's the recipe for curating a career-boosting social-media portfolio.

Douglas Friedman walked into a meeting at a major, well-respected advertising agency in Los Angeles, carrying a large portfolio of his work. There was wine, and a cheese platter--and 30 or so art directors waiting to grill him. "I was all nervous," he said.

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