As part of a campaign to challenge the targeting of children's books to boys or girls, we want to see boys breaking the clichés and reading about girl characters or men telling us which female characters they admired as kids
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The fight to stop book publishers from labelling books as gender-specific is on. The Let Books Be Books campaign, launched recently to coincide with International Women's Day, was met with instant success: over 2,000 signatures in one day, authors such as the former children's laureate Anne Fine joining in and publisher Usborne stating that they will "discontinue publication of titles" such as the pink Girl's Activity Book and the blue, robot-themed Boys' Activity Book.
However strong public opinion may be, colouring books which are marketed specifically for boys or girls still sell three times as many copies as books without any sexual categorisation, said the owner of Buster Books in our previous piece. The campaign was launched by the same group of parents who are pushing retailers to cut down on sexism in toys.
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Published on April 09, 2014 04:30