Why Do Consumers Follow a Brand or Company on Twitter?

Exact Target just released results of their survey of 1,500 consumers to identify the main reasons they might follow a brand or company Twitter feed -- and what other online behaviors the most active Twitterers demonstrate, including brand mentions, ratings and reviews, and word-of-mouth (or word-of-mouse) product recommendations to friends.

Some of the findings are unremarkable. It comes as no surprise, say, that active Twitter users are also more likely to blog about a product or write an o...