How Can We Shift GRACEFULLY Into Sales During a Consultation?

Lynn Serafinn explains why many service providers find it difficult to ‘close the deal’, and shares a template for consultations that ‘sell without selling’.

Here at the 7 Graces Project, we’ve been developing several courses – to be launched to the public in late 2014 – in the foundations and applications of ethical marketing. In our current ‘beta’ groups for these courses, many participants are independent business owners from various professional service industries, such as coaches, counse...