Asking Yourself What Your Brand Is

Yael and I were asked to speak five to 10 minutes on social media at a networking breakfast. With such a short amount of time to give the huge subject of social media, we decided to go back to the source.

Effective social media marketing on Facebook, Twitter, and LinkedIn requires an effective website. And an effective website requires a clear brand to make you and your business stand out.

When we talked of brand, we meant what's called your Unique Selling Proposition — your USP. It's what ...