17 B2B women marketers: one question, many challenges

In the spirit of International Women’s Day, which has been observed on March 8 since the early 1900s, I thought it would be intriguing to ask a sample of top female B2B marketers one question: “What’s the No. 1 brand challenge facing B2B companies today?”

My open-ended question elicited thought-provoking responses. It was fascinating to hear from these women, who come from a variety of industries including technology, healthcare, and financial services. Here is what they told me.