Being Business Minded Is Key, But Being Money Minded is Essential

You run a business. It’s simple. Or not. Most of the time, we make running our businesses hard because we don’t keep the promises we make to ourselves.
If we say we’re going to find two new prospects to work with by the end of the week, we settle for the one we went after relentlessly and landed, convincing ourselves that we did our best. Don’t get me wrong. Having a new client is a great thing and not getting two doesn’t necessarily mean you didn’t put in the work to get two. Here’s my point:
When I first came back to the states, I made a promise to myself to take my business seriously – from the marketing aspect to the financial aspect.
I think keeping in mind that your new business has never been heard of is important, as this will help you to find interesting ways to market yourself and figure out what sets you apart from your competitors. But you don’t have to treat it so new that you associate that with your worth and the value you bring.
I’ve learned that being money minded is just as important as being business minded. Remember there are costs associated with your new business will help you to make sure you’re bringing in just as much as you may put out.
Let’s face it. As a copywriter, you’re already ahead of many brick and mortar based businesses who won’t see most of their income their first two years. But you can still find yourself swimming in cost if you don’t learn to evaluate your projects right or if you feel you have to do free work all the time just to get your name out there.
Friday, in the last blog post for this series, I'll discuss the perception of the arts that I believe people have when seeking out writers to do business with. See you then!