Significant Objects Meme (18)

At WIRED SCIENCE, earlier this month, science journalist Jonah Lehrer explained "something important about how the human mind calculates value."

There's now suggestive evidence that our faith in the authentic — especially when the authenticity is supported by effective marketing campaigns — is a deep-seated human instinct, which emerges at an extremely early age. Consider a clever experiment led by the psychologists Bruce Hood and Paul Bloom. The scientists tested 43 children between the...