When? Not If.

In the early days of the Internet, less than 2% of companies had a corporate website. To put your brochure on the web at that time was cutting-edge and bold. Launching a website was a newsworthy event; an opportunity to shine over your competition.

I know this intimately, because the company I founded back in 1995 — GlobalLink New Media — was a website development firm. I would cold-call potential customers and ask, “Have you ever heard of the Internet?” My question and subsequent description...