That's Intriguing #23: How to POP! Your Book Title

A client asked me on Friday, "What are the purposes behind choosing a book title that works – for all the right reasons?"

I told her, "Good question. There are 7 things we're going for with our non-ficiton book title. A winning business or self-help book title and sub-title should:

1. Stop people in their tracks and grab their attention because it doesn't blend in with all the other books on the shelves.

2. Address a problem you're facing, a need you have, or a benefit you want.

3. Contain ...