That's Intriguing #27: How to Use Stories to Make Your Business Presentations More Compelling

Earlier this year, I read an article in The Washington Post Sunday Magazine about a tanker that had caught fire 800 miles off the Hawaiian coast.

Fortunately, a cruise ship happened to be going by and was able to rescue the 11 crewmen.

However, as they pulled away, a passenger heard the sound of a dog barking. The captain's dog, Hokget, had been left behind.

When the cruise ship got to Hawaii, the crew held a press conference. The captain said how grateful they were to be rescued, but all he c...