Ralph Lauren Launches An All-In-One Storybook and Virtual Shopping Experience

Looking for a way to shed a few hours at the Mall shopping for your kids' back-to-school clothing--while adding valuable time with your children AND making sure they look smashing come the first day of school?

No magic wand needed. The clever and oh-so-classic minds over at Polo Ralph Lauren have created exactly what you need...

The All-American clothing line is introducing its Childrenswear Fall 2010 collection with the launch of The RL Gang, an interactive virtual storybook that allows you...