The Homejoy Creation Story: It All Started With A Dirty Bathroom

How two sibling cofounders set out to streamline the home cleaning industry

They're almost a cliché at this point: Entrepreneurs who talk about how they aren't afraid to roll up their sleeves, dig in and get their hands dirty. But for Adora Cheung, CEO and cofounder of Homejoy, those platitudes take on true meaning, because she actually did it. When she and her younger brother, Aaron, launched their website in July 2012--which reduces the work of finding a trained and trustworthy home cleaning pro to a few clicks--she did the first few jobs herself (and continued to do at least one a month through late last year). And she learned a valuable lesson.

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