Integrate Social into your SEO strategy; the future of link building

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Integrate Social into your SEO strategy; the future of link building

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Do you wear many hats as digital marketer? Perhaps you run social media campaigns and also SEO campaigns and you are spread thin across the two disciplines. SEO and link building by itself can exhaust one person’s bandwidth. There are only so many hours in a day.

I run into this problem myself, I am in charge of all things digital marketing related, inbound and outbound for our startup GreenPal. To make best use of my time and resources, I have found success in combining the efforts of my link building campaigns along with my social media campaigns. While studying various link building strategies, it became evident that Google is punishing traditional gamed and scaled link building, and rewarding natural link acquisition.

One of the only ways to attain natural links is through real company stuff known as “RCS”. Part of real company stuff is deploying a social media strategy that adds value to your fans and followers, and the best way to add value is to create interesting and informative content. This same content can be also used for link building outreach.

Whether it be with an illustration, an infographic, a how-to video, or market-research, that you already deploy to engage your social media audience, now it makes sense to double down and reutilize that same great content and conduct link building outreach for it as well.

Bottom line, these days it doesn’t make sense for social media and link building campaigns to be silo’d. If you are part of a large team, work in conjunction with your SEO counterparts to combine efforts on creating great content, as it can be deployed in both capacities. And if you’re a one man army like myself, now with the way Google is scoring link equity you can double dip and get a return on investment twice.

Getting quality links is no easy task, it takes great content that people find interesting and helpful. Check out this illustration I made spelling out link building strategies that will reward your site with domain authority, and the ones that will punish it.