How A Risky Ad Campaign Turned The Portland Timbers Into One Of Pro Sports' Hottest Startups

The Oregon Major League Soccer team is consistently drawing unusually passionate sellout crowds. Here's why.

When the portland Timbers made their playoff debut last fall, it might have been the first time casual followers of Major League Soccer had even heard of the young team, which launched just three years ago. But in their short life, the Timbers have quietly become a fixture in the league--and are changing the way MLS teams think about marketing themselves.

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