Reflections and Moving Forward - Analyzing a Book Launch by Stephen Tremp

As I was working with my editor in the months leading up to the release of Escalation: The Adventures of Chase Manhattan, I needed to also devise how I would market my book. I decided to have two plans, each with a different way of promoting. Plan A and Plan B.

Plan A: The Quick Strike: I had a number of large target audiences and I would try to get most of the downloads the first week. Get that huge spike in sales. Rise to the top of one or more categories on the Amazon Best Sellers List suc...