Neuromarketing – using visual cues to influence your purchasing

Turquoise branding have a short article on the mechanics of Neuro-marketing. It is apparently the science of making you buy things and claims that it works on creating imagery that taps in to your subconscious and increasing the likelihood of a purchase. These new theories have been emerging recently and this months cover of New Scientist has embodied this technology to see if the results hold up.

Full article and examples via Turquoise