Fab Cofounder Bradford Shellhamer Named Chief Design Officer At Backcountry.com

A first look at how he's using creative flair to give the outdoor-gear brand a makeover.

After leaving Fab.com in November and doing some soul searching on the beach, Fab cofounder and former chief design officer Bradford Shellhammer has decided on his next move. Shellhammer has been named the chief design officer for the outdoor retailer Backcountry.com.