What Will It Take For You To Bump A Billboard With Your Phone?
Clear Channel Outdoor is testing new NFC-enabled billboards on the street and in pedestrian spaces. What will it take for you to bump a billboard with your phone?
Clear Channel Outdoor (CCO) is one of the world's biggest billboard companies. Every time you drive down a road, walk past a bus shelter, or see an advertisement in a subway station, there's a good chance Clear Channel is responsible for the billboard you see. This week Clear Channel is enabling 75,000 of their global pedestrian ads to interact with passers-by through their mobile phones. The ads are visible in places like bus shelters, subway stations, retail points of sale, and common public spaces.
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