Just How Popular are List Posts?

Just How Popular are List Posts?:

Collis Ta'eed, after mentioning list posts garner almost seven times as much as his site's traffic mainstay of reviews, provides this wise observation:

The reality is that list posts don't build a great blog. The problem with lists themselves is that they tend to lack a voice. When a publication has no voice, there's really nothing to differentiate it from another publication that publishes similar lists.

Rather I think of them as traffic traps to catch...