Hidden Potential: Artist and Designer Matthew Hoffman at Chicago CreativeMornings #28

Photo by Nate Burgos. View More.

CreativeMornings’ global theme for March was Hidden. At the Chicago chapter, Artist and Designer Matthew Hoffman discussed his tendency to hide from his creative output—by shining the light on the ideas, not himself.



This is elaborated in his online statement:

“In my work, I want to create moments for others. I do my thing, and they are able to feel whatever they need to in that moment.”

The “thing” that Hoffman does not typically do is attaching his name to what...