It’s an ad. For a book about ads.

As part of my no-expense-spared multimedia advertising campaign for Sad Men, here’s an ad put together by a team of crack London creatives working around the clock my wife Liz last night. It’s a slideshow (just click the circled arrow to see the next slide) and will probably make you want to buy a copy immediately. As luck would have it, there’s a link at the end allowing you to do just that. You can also share it with anyone you like. How modern is that?