How Do I Make Masturbation More Enjoyable?

Is it the mood lighting? The sweet talk? The touch that seems to always know the right spot, the right pressure, the right next move? Just what is it that makes masturbation enjoyable?

For many (most?) of us it's probably none of those things. How many of us sweet talk ourselves into bed? How often is our self touch something magical as opposed to something that works, that gets the job done?

If I've learned anything over twenty-five years of talking to people about their sex lives it's that...