The Power of Not Enough

I listened to an interesting podcast yesterday over at Rockingselfpublishing.com, featuring indie heavyweight Russell Blake. If you’ve got a spare 55 minutes, go have a listen – or check out the key points in the accompanying commentary – you’ll be glad you did. The podcast got me thinking:

How do we know when we have succeeded at something? How do we set realistic goals? More specifically, when it comes to selling books, how much is enough?

Russell cites James Lee Burke as a perfect example of...