Google's Schmidt on Targeted Ads, Monetization & the Future of News

Wall Street Journal columnist Holman Jenkins has a terrific, wide-ranging interview with Google CEO Eric Schmidt in today's paper that is well worth reading. One thing worth highlighting is Schmidt's comments on the "economic disaster that is the American newspaper."  He argues that, "The only way the problem [of insufficient revenue for news gathering:] is going to be solved is by increasing monetization, and the only way I know of to increase monetization is through targeted ads."

Absolutely ...