Branding in the Middle East: Siegel+Gale’s Interview with Said Aghil Baaghil

What do you think of simplicity and its role in developing brands and communications?

Well, simplicity definitely gets the point across, since brands are supposed to be simple for every intended audience to understand its essence. People and organizations complicate brands’ messages and how these brands are supposed to communicate. Simplicity helps every brand to deliver its purpose and connect easily with its recipients on an emotional level.