Hawking Hummus In Utah Is Just As Hard As You Think

What happened when we went on the road with hummus company Sabra as it urged wary Americans to dip into its products for the first time.

Lucille Jennings is sitting in a mall in a suburb of Salt Lake City, about to have her first taste of hummus. The great-grandmother peels back the seal on a small cup of Sabra and peers at the beige mass inside. "You know what that reminds me of?" she says. "Chicken mesh. My mom and dad were farmers, and they ordered baby chicks through the mail. They fed them this kind of stuff."

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