#Pubcon Liveblog: SEO Beyond the Filter Bubble
#Pubcon Liveblog: SEO Beyond the Filter Bubble was originally published on BruceClay.com, home of expert search engine optimization tips.
Strategic Considerations for Getting Past Google’s Personalized Results
Chris Boggs @boggles, Internet Marketing Ninjas
What Is the Filter Bubble? The filter bubble is users getting less exposure to conflicting view points to where they become isolated intellectually in their own information bubble. Eli Pariser an Internet activist defined it this way. Some people feel the filter bubble is negative because of potential manipulation of the kind of info a user may see. We can’t know what we’re missing because of the filter bubble. But we’re agreeing to that when we use Google who is in their own mind returning the best set of results to us.
Disclaimer: Content is still king. Google isn’t always going to get it right or have the inventory to deliver a result the user wants.
There are some areas we can reinvent how we’re looking at SEO that optimizes for the filter bubble.
1. Brand Search Implications
How do I get to the scoring layer? You need a functional modern search engine to open up its algos, i.e., you need a Google simulator (without all the personalization/query layer). Ask him about the Google simulator he’s built and using and seeing 50% higher ROI on SEO.
