Design Fiction: Simone Rebaudengo, “Addicted Products: the Story of Brad the Toaster”

http://www.wired.com/design/2014/03/addicted-products/

Addicted products: The story of Brad the Toaster from Simone Rebaudengo on Vimeo.

Addicted products: The story of Brad the Toaster
from Simone Rebaudengo 1 year ago NOT YET RATED

The final vision of my graduation project.
It is the story of Brad, a toaster which is part of a new breed of products that love to be be used.
It shows the implications of agency of products in everyday life.
What could happen if a product wants to be used?

addictedproducts.com
designedaddictions.tumblr.com
a project by Simone Rebaudengo
and Haque Design+Research
Shot and edited by Simone Rebaudengo
Narrated by Shane Solanki
Thanks to Charles Armstrong, Matt Sclarandis and Akilah Ancle for the interviews.
Soundtrack:
Edward Sharpe and The Magnetic Zeros – Janglin’ (iTunes Session)
Vagrant Records